Social media strategy : marketing, advertising, and public relations in the consumer revolution

To chci

platform.Fact sheets for each social media platform provide essential data for easy reference. Data includes daily and monthly user activity, main user demographics, advertising CPC and CPM, and content insights.Recurring College Cupcakes business example allows students to follow a strategic process in context.Appendix with a list of practical resources to keep students current in the world of social media, recommended professional certifications, personal branding, and a section on the negative effects of social media on mental health and society … celý popis

Podrobná bibliografie

Hlavní autor

Keith A. Quesenberry, 1971-

Typ dokumentu

Knihy

Fyzický popis

xx, 437 stran : ilustrace ; 26 cm

Vydáno

Lanham ; Boulder ; New York ; London : Rowman & Littlefield, [2025]

Vydání

Fourth edition

Témata

sociální média

internetový marketing

internetová reklama

public relations

social media

Internet marketing

Internet advertising

učebnice vysokých škol

textbooks (higher)

Popis jednotky

Terminologický slovník

Bibliografie

Obsahuje bibliografické odkazy a rejstřík

ISBN

978-1-5381-6709-0