Marketing v energetice
Marketing v oblasti energetiky jako základní koncepce managementu. Specifické přístupy k předmětu, metodám a nástrojům marketingu v této oblasti (marketingového výzkumu, segmentace trhu, výrobkové a sortimentní politiky, metod volby výrobkové strategie, nástrojů komunikace, tvorby ceny).
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Bibliographic Details
- Main Author
- Other Authors
- Document Type
- Books
- Physical Description
- 246 s.
- Published
-
Praha :
Grada Publishing,
2002
- Edition
- 1. vyd.
- Series
- Manažer
- Subjects
- ISBN
- 80-247-0370-x (brož.)
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