Direct marketing
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
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Bibliographic Details
- Main Author
- Other Authors
- Document Type
- Books
- Physical Description
- 604 s
- Published
-
Brno :
Computer Press,
2003
- Edition
- Vyd. 1
- Series
- Ekonomie
- Subjects
- ISBN
- 8072268384
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Holdings
Help| Availability | Status | Department | Collection | Location | Description | Note | Call # | |
|---|---|---|---|---|---|---|---|---|
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Outside loan
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HLAVNI
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DOSPELE
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N 658.8 |