Direct marketing
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
Uloženo v:
Podrobná bibliografie
- Hlavní autor
- Další autoři
- Typ dokumentu
- Knihy
- Fyzický popis
- 604 s
- Vydáno
-
Brno :
Computer Press,
2003
- Vydání
- Vyd. 1
- Edice
- Ekonomie
- Témata
- ISBN
- 8072268384
