Řízení hotelového provozu
Kniha popisuje především organizační strukturu hotelu, hotelový marketing, podnikatelský plán, marketingový mix, plánování, realizaci včetně kontroly a obchodní politiku.
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Bibliographic Details
- Main Author
- Other Authors
- Document Type
- Books
- Physical Description
- 151 s., tb., gr., příl.
- Published
-
Praha :
Grada Publishing,
1998
- Edition
- 2. rozš. vyd.
- Series
- Hotely a restaurace
- Subjects
- Bibliography
- Bibliogr.s.150
- ISBN
- 80-7169-726-5
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