Řízení hotelového provozu
Kniha popisuje především organizační strukturu hotelu, hotelový marketing, podnikatelský plán, marketingový mix, plánování, realizaci včetně kontroly a obchodní politiku.
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Bibliographic Details
- Main Author
- Other Authors
- Document Type
- Books
- Physical Description
- 151 s
- Published
-
Praha :
Grada Publishing,
1998
- Edition
- 2.v, rozšíř. vyd.
- Subjects
- ISBN
- 80-7169-726-5 (brož.)
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